SERIANA & OLIVAMI

The initiative was created to regenerate the Salento countryside affected by Xylella, combining environmental reforestation with support for the local agricultural economy and its traditions. In 2025, through the creation of the “Seriana Garden”, the company adopted and planted 100 olive trees. The team also took part in a direct experience within the territory to personally experience the environmental, social, and cultural value of the initiative.

Key figures

100 olive trees adopted;
0.45 hectares of land regenerated;
1 local farmer supported.