Santa Lucia Brings Her Magic to the Hospital: Seriana S.p.A. Supports Associazione AMICI DELLA PEDIATRIA During Christmas 2025

The night between December 12th and 13th has always been a highly anticipated moment for children in Bergamo: the arrival of Santa Lucia, who, together with her little donkey, brings gifts and smiles into homes. A magical tradition that, for years, has also reached the corridors of Papa Giovanni XXIII Hospital thanks to the commitment of the volunteers of Associazione Amici della Pediatria.

This year, helping make the initiative even more special will be Seriana S.p.A., which has chosen to support the association with a concrete yet discreet contribution, ensuring that the magic of that night can continue even for hospitalized children.

“Our mission is to protect people, and this Christmas we wanted to do so in a different way: by helping Santa Lucia’s magic reach children in the hospital as well,” explains Sorina Cristescu, Co-founder of Seriana. “It is a small and discreet gesture, but one that means a great deal to us, because building safety also means building community and compassion, especially in a historical moment like the one we are currently experiencing, where the fundamental rights of children are too often denied.”

The project was personally coordinated by Seriana’s Marketing & Communication department.

“Collaborating with Amici della Pediatria to accompany Santa Lucia’s arrival was truly emotional,” says Emanuela Federici, Marketing & Communication Manager at Seriana. “We chose to be present without ever taking space away from the magic that belongs entirely to children. Knowing that their eyes will light up with surprise the next morning is the greatest gift for us as well.”

This support continues the association’s long-standing annual tradition.